Thursday, March 13, 2014

5 Reasons You Need Google Analytics

Running a website is one of the most important methods of attracting potential customers to your business.  The internet is quickly replacing print publications, making a high performance website a must for most businesses.  One of the best ways to make sure your website gets the traffic it needs is to use Google Analytics.  
Measuring Website Performance

Google Analytics is an effective tool that allows you to see exactly how your website is working.  This tool will help you determine what pages draw the most traffic to your site, and which ones are just taking up space.  This allows you to get rid of underperforming pages, and replace them with relevant information potential customers need.

This tool also helps you create more targeted pages based on the content that sees the most traffic.  If certain formats receive more views, you should consider using the same formats on other pages to increase traffic.

Understand Trends

Website traffic varies constantly, but Google Analytics allows you to see exactly when people visit your site.  Once you can determine the times of day and days of the week that your site sees the most traffic, you can use this information to build a stronger website.  Understanding the needs of your customers ensures you provide the best information and support when it is most needed.

Effective Advertising Campaigns

Potential customers use a variety of methods to access the internet, and Google Analytics can help you determine how your visitors are finding your website.  This information allows you to create advertising campaigns that work best with both mobile and non-mobile users, and helps you see whether you see the most visits from paid or organic searches.  Using this information allows you to streamline your advertising.

Customer Languages

The internet allows customers from all over the world to access your site, which means that you may have non-English speaking visitors.  Google Analytics shows where your visitor traffic originates, and shows any bounces that occur.  If your site has a high number of bounces from foreign areas, this could show that your site does not meet the needs of foreign visitors.  This information helps you determine whether you need to include translation services for more customers.

Content Tracking

Website users share information they find useful, and Google Analytics records it.  This allows you to see which sites see the most shares from your site.  If you notice that sites like Facebook and LinkedIn see more shares, you can spend more time focusing on those sites.  Additionally, this information also helps you see which sites may need more focus to gain even more attention from potential customers.

Google Analytics is an effective tool that helps you build the best website possible.  When you have relevant information about your website, it allows you to make the changes needed to garner more attention from web viewers.  Plus, this is a free analysis tool, helping you to understand your site, without having to pay extra for the information.

To email, to post, or to tweet? That is the question.

Usage difference

The difference is in the math.  It’s as simple as that.  Despite the growth of social media, such as Facebook, Twitter, and Instagram, email still outnumbers that industry almost three to one – combined.  Think about it.

·         Most people have at least one work email account plus one personal account.
·         Everyone checks each account at least once a day.
·         That is billions of emails per day.
·         It is a primary form of communication today.
·         It is harder to ignore an individual email in the inbox than one of thousands of posts or feeds that we scroll through on a social media website.
·         How could you not take advantage of this?

Target market

Imagine being able to find your ideal customer within those billions of emails.  Perhaps you are a skincare company.  Let us take a look at how targeting your email campaigns can boost your business.  With a simple questionnaire on your website, you can gather key information for each customer, and use that data to target your messages.

·         You have a brand-new cleanser specially designed for dry skin.  You can extract the list of clients that have answered they have dry skin, and make sure that your email about this new cleanser reaches them precisely.
·         You have reformulated your acne treatment to be gentler without compromising its effectiveness.  Now you can pull a list of clients who have recurring acne concerns so that they can read about the new formula and purchase it with just a few clicks.
·         You have developed a new anti-aging serum that corresponds beautifully with your current night cream.  You can easily locate a list of customers who purchase that night cream and can now target them for your new product.

Direct message

You have decided to invest in email marketing versus social media, and have taken the steps to collect information from your customers.  Now let us talk about how to make the most of your communication.

·         Although social media is a popular method of communication, it can still have an unprofessional feel to it.
·         A well-crafted email can boost your company image and branding to the next level with its professional appearance.
·         Depending on the service you want to use, you can personalize the email so that the recipient gets the feeling that they are an important customer to you.  You can talk directly to Susie instead of making Susie feel like she is another number in the queue.

So for the best results at a targeted customer with a directed message, email is the way to go.  You really cannot beat the combination of personalized messages to hundreds of clients simultaneously.