Running a website is one of the most important methods of attracting potential customers to your business. The internet is quickly replacing print publications, making a high performance website a must for most businesses. One of the best ways to make sure your website gets the traffic it needs is to use Google Analytics.
Measuring Website Performance
Google Analytics is an effective tool that allows you to see exactly how your website is working. This tool will help you determine what pages draw the most traffic to your site, and which ones are just taking up space. This allows you to get rid of underperforming pages, and replace them with relevant information potential customers need.
This tool also helps you create more targeted pages based on the content that sees the most traffic. If certain formats receive more views, you should consider using the same formats on other pages to increase traffic.
Website traffic varies constantly, but Google Analytics allows you to see exactly when people visit your site. Once you can determine the times of day and days of the week that your site sees the most traffic, you can use this information to build a stronger website. Understanding the needs of your customers ensures you provide the best information and support when it is most needed.
Effective Advertising Campaigns
Potential customers use a variety of methods to access the internet, and Google Analytics can help you determine how your visitors are finding your website. This information allows you to create advertising campaigns that work best with both mobile and non-mobile users, and helps you see whether you see the most visits from paid or organic searches. Using this information allows you to streamline your advertising.
The internet allows customers from all over the world to access your site, which means that you may have non-English speaking visitors. Google Analytics shows where your visitor traffic originates, and shows any bounces that occur. If your site has a high number of bounces from foreign areas, this could show that your site does not meet the needs of foreign visitors. This information helps you determine whether you need to include translation services for more customers.
Website users share information they find useful, and Google Analytics records it. This allows you to see which sites see the most shares from your site. If you notice that sites like Facebook and LinkedIn see more shares, you can spend more time focusing on those sites. Additionally, this information also helps you see which sites may need more focus to gain even more attention from potential customers.
Google Analytics is an effective tool that helps you build the best website possible. When you have relevant information about your website, it allows you to make the changes needed to garner more attention from web viewers. Plus, this is a free analysis tool, helping you to understand your site, without having to pay extra for the information.