Running a website is one of the most important methods of
attracting potential customers to your business. The internet is quickly replacing print publications, making a high performance website a must for most businesses. One of the best ways to make sure your
website gets the traffic it needs is to use Google Analytics.
Measuring Website
Performance
Google Analytics is an effective tool that allows you to see
exactly how your website is working.
This tool will help you determine what pages draw the most traffic to
your site, and which ones are just taking up space. This allows you to get rid of underperforming
pages, and replace them with relevant information potential customers need.
This tool also helps you create more targeted pages based on
the content that sees the most traffic.
If certain formats receive more views, you should consider using the
same formats on other pages to increase traffic.
Understand Trends
Website traffic varies constantly, but Google Analytics
allows you to see exactly when people visit your site. Once you can determine the times of day and
days of the week that your site sees the most traffic, you can use this
information to build a stronger website.
Understanding the needs of your customers ensures you provide the best
information and support when it is most needed.
Effective Advertising
Campaigns
Potential customers use a variety of methods to access the
internet, and Google Analytics can help you determine how your visitors are
finding your website. This information allows
you to create advertising campaigns that work best with both mobile and
non-mobile users, and helps you see whether you see the most visits from paid
or organic searches. Using this
information allows you to streamline your advertising.
Customer Languages
The internet allows customers from all over the world to
access your site, which means that you may have non-English speaking
visitors. Google Analytics shows where
your visitor traffic originates, and shows any bounces that occur. If your site has a high number of bounces
from foreign areas, this could show that your site does not meet the needs of
foreign visitors. This information helps
you determine whether you need to include translation services for more
customers.
Content Tracking
Website users share information they find useful, and Google
Analytics records it. This allows you to
see which sites see the most shares from your site. If you notice that sites like Facebook and
LinkedIn see more shares, you can spend more time focusing on those sites. Additionally, this information also helps you
see which sites may need more focus to gain even more attention from potential
customers.
Google Analytics is an effective tool that helps you build
the best website possible. When you have
relevant information about your website, it allows you to make the changes
needed to garner more attention from web viewers. Plus, this is a free analysis tool, helping
you to understand your site, without having to pay extra for the information.